Overall Gross Margin Management: * 1. Does your company mange gross margins utilizing all four key gross margin drivers (Price optimization, Product management, Sales effectiveness, and Operational performance) to achieve your goals? No  Sometimes  Often  Yes    * 2. Does your company utilize an integrated gross margin management approach holding all of the senior management team accountable to gross margin performance? No  Sometimes  Often  Yes    Pricing: * 3. ing process, insDoes your company employ a value based prictead of a cost based process? No  Sometimes  Often  Yes    Product Management: * 4. Is a formal product line evaluation process in existance that measures the gross margin of the company's products and drives corrective actions? No  Sometimes  Often  Yes    Sales Effectiveness: * 5. Is sales compensation tied to gross margin effectiveness? No  Sometimes  Often  Yes    * 6. Does your customer management process routinely measure customer profitablity? No  Sometimes  Often  Yes    Operational Performance * 7. Are your sales, marketing and manufacturing orginizations tightly synchronized? No  Sometimes  Often  Yes